The website is focused on helping people to get the right gear in order to have the best outdoor activities, by staying current on the latest trends in the best gear available on today’s market.

The right gear will not only make one's outdoor experience better, but it will also make it safer.

Matt's video record of the trip is shared in three parts .. the original part 1 "Looking for Moose .. part 2 "Fishing and Bushcraft Stove" .. and the recently uploaded part 3 "Another Moose, Loon Nesting and Algonquin Soundscapes"

"I’m not much of a writer so my trip logs consist of videos. We had one goal and that was to see as many moose as possible. If you can believe it, I have never seen a moose in person before and Mark was set on changing that with this trip."

The trip was a 4-day loop from Kioshkokwi Lake .. by way of Maple, Biggar and Manitou Lakes.

"I heard it before it hit us, this rushing, roaring wall of wind that turned a worrisome situation into a complete nightmare. All of a sudden the waves around us were three feet high, rain was pelting us, lightning and thunder were crashing overhead and our boat was being pushed around like a bathtub toy. We got swung around 90 degrees so that we were suddenly broadside to the wind and within seconds waves were lapping over the sides."

The trip was a 3-day family get-away north from Canoe Lake .. with two adults, three kids and gear all packed into a 17 foot canoe.

"The river gets quite shallow shortly after the portage and it wasn’t long before my wife and I were in ankle deep water, dragging the canoe upstream while the kids lounged and shouted orders. I kept myself going by reminding myself over and over that soon I would be the one doing the lounging and they would be the ones dragging my ass across various portages."

"I was hoping for few bugs but expected the bugocalypse, and took a Eureka NoBugZone in with me as a result. As it turned out I barely used it - my site on McIntosh was virtually bug-free, and I had a peaceful and relaxing time. New kayak, new camera, and yet no problems to report - even the Tom Thomson/Ink portage felt easy."

Most of it's photos are in uniquely tall and narrow 'phone format', which provides extra foreground detail. Brad hopes to contribute to the PCI project more regularly in the future.

It's his website .. dedicated to creating informal buyer and how to guides on a variety of different outdoor recreational as well as professional outdoor floating devices such as Kayak’s, Paddle Boards, Floaties. He's also recently started doing how to’s and buyer guides on Snorkeling, Scuba, Fishing and Boating Equipment.

Pretty much if it floats or has anything to do with the water he's on it, with individual review guides, best of and free informal guides that help one make an informed decision. His latest article is 'Find The Kayak That You Can Trust'.